When you include information on your vehicle about your business, you are effectively getting constant advertising for the single cost of the vehicle graphics. This can be anything from your company name, website and telephone number, right up to more detailed information about the services you offer or products you sell. Experts say that the cost of advertising on your own vehicle can be as little as $4 per 100 sightings – compare this with direct mail that costs $1.94 and radio advertising at $1.21 per 100 people reached.
A Professional Image
Done correctly, vehicle graphics can help to create a professional image of your business portrayed via your vehicle. There are some big names on the road who have mastered the use of vehicle graphics to catch the eye and enhance the impression of their brand – Sky’s multi-coloured and attractive vehicle graphics are one example and who doesn’t recognise UPS’s yellow logo and brown trucks when you encounter them on the road.
Brand recognition and consistency of your message is vital for any successful business. With so many different avenues through which the public can now access your business such as a shop front, website, social media and traditional advertising it’s important that your brand is as equally well represented on the road.
Helps To Protect The Vehicle’s Paintwork
When your vehicles are on the road on a daily basis, there will inevitably be damage to the paintwork which can be a weak point for rust or simply make the vehicle look a little shabby. Vehicle graphics can help to protect the paintwork against this kind of damage and ensure that it maintains its quality as long as possible. Additionally, if you use a good quality vehicle graphics company, the graphics can be removed and replaced if they begin to wear due to UV exposure. Or if the company develops a new brand, new website or other information, the graphics can be updated accordingly.
Using vehicle graphics can make a vehicle unique or tie it into a fleet of your other vehicles, even if each is a different type. Cars, vans, trucks and other types of vehicle can all have a harmonious look and project the company’s brand everywhere they go. By using a good quality company offering the service, you will get high quality vehicle graphics that will last the test of time, look great while the vehicle is on the road and act as a very cost effective long term advertising solution. And they look better than that plain white van ever did!
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