Give us your “elevator pitch”(What you do, who you are, where you’re from):
I teach overwhelmed millennials how to manage their money, pay off debt, and live an intentional life through an online course (Manage Your Money Like A Boss), individual coaching sessions, and the free 30-day Mindfulness Challenge.
On a surface level, I have my BA in Accounting and a masters in business administration from Boise State University. Challenging social norms (especially with our money beliefs) is something I am passionate about and has led to me to purchasing my first home at 19 and paying off my $30,000 of student loan debt in 10 months.
On a deeper level, I grew up in a small farming community in southern Idaho in a home full of addiction and abuse; oddly, I am grateful for the dysfunction, as it has become my biggest advantage in life. From a very early age, I learned that if you want anything meaningful in life you have to work for it. We all have incredible challenges in our lives that can be used to inspire and help other people.
When were you “bitten” by the entrepreneurial bug?
The entrepreneurial dream never really sank in until my first year of grad school (2012). I was transitioning out of my job as a staff accountant, felt like a failure because I hated accounting and didn’t know what to do. Naturally grad school seemed to be the answer. My plan was to climb the corporate ladder as high as I could.
I had been coaching people with their finances since paying off my debt and truly loved it. But I didn’t know it could be a “real job.” I joined a program called Venture College at Boise State and found that I could teach people this stuff AND make a living.
In hindsight, entrepreneurship was always ingrained in my life. I used to sell candy and beaded lizards (do you remember those things?) on the school bus until I got in trouble and was forced to secretly sell out of my backpack.
Once I started seeing people’s lives being changed from their finances, I have never looked back.
What’s been the hardest part about starting your own business as a millennial entrepreneur?
The hardest part about being an entrepreneur is getting out of your own way. You’ve got to get out of your comfort zone and face the unknown head on. It’s scary! There is so much uncertainty on if it will work or totally flop. Fear is a very real thing for all entrepreneurs. I can talk myself into an idea and out of the same idea within 30 minutes. But being aware of your fears, getting a good support group, and taking action will prevent fear from getting the best of you.
What resources have you found helpful in blazing your own trail?
In the beginning not knowing what you don’t know if critical. It helps you develop your own unique perspectives and way of doing things. But you get to a point where you need resources in getting you to the next level. Some of my favorites are:
· LeadPages. Easy to use way to create landing pages.
· Aweber. For my weekly emails.
· Podcasts. The best way to learn from people in the trenches.
Who’s your entrepreneurial hero?
Choosing one entrepreneurial hero is ridiculously hard. I adore Tim Ferriss, Lewis Howes and Amy Porterfield.
If I have to select only one person I would say Marie Forleo. She proved that you can make a living doing something you truly love and have a heck of a good time doing it. I admire her spunk and spirit and love seeing females kicking butt in the business world.
What advice do you have for today’s aspiring entrepreneurs?
I have pages worth of lessons learned and advice to pass on. A few of the biggest nuggets of wisdom I can share with others is:
· Be consistent! Even if you aren’t seeing progress right now, keep doing it. The way you get to a pro status is by showing up and doing the work even when you don’t want to. Eventually, maybe 1-2 years later you will see your consistency compound. It just takes time. If you are truly doing the work and staying consistent you WILL see progress.
· Be more concerned about bringing value than collecting money.
· Have fun with it! Happiness is contagious and businesses that are having a good time will naturally attract happy, amazing people. If you aren’t enjoying what you do, it might be time to reassess. You won’t love everything, but you shouldn’t be feeling like everything is a burden.
· Spend a ridiculous amount of time learning about your customers. Get so good at understanding their lingo, pain-points, and daily habits that they feel like you understand their lives, because you do. Respect your customers by taking the time to truly get to know them. (Not many businesses are doing this correctly.)
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