Quickly I realized that ditching the status quo of teaching group yoga classes opened up opportunities for me to make more impact with clients (and in my bank account) via one-on-one sessions. After a few years of building my private teaching practice, I embraced my love of business by beginning to help other yoga teachers learn the fundamentals of teaching private yoga and building a sustainable private teaching practice.
Through my online business You & The Yoga Mat, I work with teachers all over the world via mentorship and my signature course, The Art Of Teaching Private Yoga. Did I mention I get to work with the most inspiring private yoga teachers from my local coffee shop?
When were you “bitten” by the entrepreneurial bug?
During my yoga teacher training I realized how much I looked forward to the rare group business conversations. While other yogis were crying in their yoga towels thinking about running a business, I was harboring a secret: I actually loved business a little bit more than teaching!
When I graduated from yoga teacher training I was ready to put the information I had learned from having my nose in business books and the street cred I built with my partner helping him run an online business. Flash forward to the present and my passions have mashed up into a perfect business model for me: supporting yoga teachers on the yin (teaching) and yang (business) of being a private yoga teacher.
What’s been the hardest part about starting your own business as a millennial entrepreneur?
When I started You & The Yoga Mat (in an industry where business is a naughty word) I was in my early twenties, asking for payment for high-end private yoga services that I couldn’t completely afford as a recent college grad. The same scarcity mindset about my age popped up when I brought my mentorship and trainings online – would older, more life-experienced yoga teachers pay me to mentor them? The answer? Yes! At 26, I’ve never mentored a yoga teacher younger than me and I still work on the milestone mindset but I’m providing value and age ain’t nothing but a number if someone is delivering on their promise.
What resources have you found helpful in blazing your own trail?
Building relationships with other entrepreneurs has been key to my sanity and success. Although I’m in business for myself and often work alone (I always have Slack open to chat with my besties and have someone talking to me via a podcast, audio book, or a trashy reality show), having partnerships and friends who are on the same biz wavelength is invaluable.
I can’t count the ways my business friends have helped me along the way through masterminding, talking me off of the “I should get a full-time job” ledge, to active listening, suggesting solutions, and teaching me things to push my business ahead all while inspiring the hell out of me.
Who’s your entrepreneurial hero?
I admire a handful of female entrepreneurs including Oprah, Lauren Conrad, and Arianna Huffington but I also am incredibly inspired by creative solopreneurs and helping and healing entrepreneurs who are mixing passion with hard work to build their dream business on their own terms.
What advice do you have for today’s aspiring entrepreneurs?
Ignore the overnight success stories. Find where your passion intersects with your gifts. And don’t be afraid of diversifying your income or having a bridge job to keep you in the game while you organically grow your impact (my husband and I bought a duplex that we rent out which means our mortgage is covered and we live for free – a huge relief for us financially while I’m in my business growth phase).
Above all – care. Spend time crafting your community and reach out to those who inspire you in an effort to support and befriend them. Cherish your relationships with your community, clients, and your colleagues.
How can our readers connect with you?
You can find all things private yoga at youandtheyogamat.com. I also have a rockin’ Facebook group that has been an incredible catalyst for my business growth in 2015 – you can find it here (youandtheyogamat.com/community).
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