Give us your “elevator pitch” (What you do, who you are, where you’re from).
Hi there! I’m Cailen Ascher, the founder of CALMbiz.com. I teach business+marketing to yogic entrepreneurs who are looking to design a life they absolutely LOVE.
Who’s your hero?
My business hero -- or should I say “crush” -- is Marie Forleo (www.MarieForleo.com). She’s built an empire by following her heart and has a killer brand to show for it. She’s an inspiration to entrepreneurs all over the globe!
When feeling stressed or overwhelmed, what do you do to unwind and refocus?
Yoga!!! I try to get on my mat as often as possible. It clears my head, reconnects me to my true self, and always leaves me feeling more calm, grounded and inspired.
What’s your favorite book?
Ooh. Good question. I LOVE reading heart-centered business books. The first one that got me “hooked” on creating a lifestyle business was Crush It! by Gary Vaynerchuk. Since then, however, I’ve read countless more and also really enjoyed Worth Every Penny by Sarah Petty, Turning Pro and The War of Art by Steven Pressfield and anything by Seth Godin.
Describe the biggest risk you’ve ever taken. How did it work out?
The biggest risk I’ve taken was leaving my full-time job back in June of 2013 in order to pursue CALMbiz.com. Had I not taken that leap, I never would have had the time (or drive) to create my first online course 2 Hours to Yoga Biz or my subsequent signature program, Become a Yoga Brand, 6 months later.
What’s your favorite quote?
One of my faves is by Johann Wolfgang Von Goethe: “Whatever you do, or dream you can, begin it. Boldness has genius, power and magic in it.” Good stuff!
Describe your dream vacation.
My husband and I have been fortunate enough to travel to some awesome locales over the past few years, including Spain, Morocco, France, Ireland and Iceland -- and I would happily revisit any of them. As for a future vaca, I would love to visit Greece. It seems like an ideal blend of history, culture, sun and sand.
Where do you see yourself in 25 years?
In 25 years, I imagine I’ll be feeling immensely grateful for having had the privilege to build a life+business around my passions.
I just became a mom for the first time this past October, so in 25 years, I’ll have a fully grown, beautiful daughter whom I will have had the opportunity to see blossom into an amazing person. One of the things that’s so awesome about the work I do is that I’m able to work-from-home and be with her as much as possible!
What’s currently on your radar? Tell us about your latest project.
I have a BIG project on the horizon! I’m currently talking with a national yoga brand about getting one of my online trainings into all of their teacher trainings across the country. Very cool!
Any advice for recent college grads?
Follow your heart. Don’t worry so much about fitting into a mold. Design your life around what you love most, and it will unfold in unexpectedly beautiful ways!
Connect with Cailen Ascher!
Discover how to transform your yoga teaching “hobby” into a career at www.CALMbiz.com, and claim your FREE copy of Cailen’s Yoga Biz Essentials e-book. Be sure to follow Cailen on Facebook & Twitter: @CailenAscher!
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