Here are three steps that will help with your namesake brainstorm:
Come up with a list of descriptors that fit the vision for your company. Write down adjectives that describe your business. Embrace your business’ individuality—no two lists will be the same.
Here are some examples:
Now make a list of synonyms for the adjectives you generated. Reflect over your customized “word bank”, plugging these components into your name structure: Top Notch Lawn Care, Fartin’Fun Prank Products, Quality Pet Care.
Let the People Speak!
Who’s your target audience? Are you selling pursues to ladies ages 16-35? Or maybe toys to children ages 6-10? Define your target market demographics, and conduct inexpensive research within your internal network. Make a list of everyone you know that falls into that demographic and have them “vote” on which of your “top contender” business names appeal most to them.
Utilize social media—blast out announcement on your newsfeed and tally the results. Tap into Survey Monkey and e-mail your contacts. We live in a “participation society”; people love to participate in creation and development of new ideas. Embrace it!
Sleep On It
That super catchy name that you fell in love with at 2 am over OJ and vodka, may not sound too hot in the sober sunlight. Give yourself a good 48-72 hours to digest your business name “finalists” before ordering your business cards. It’s amazing how quickly a name may lose its luster after ruminating in your subconscious for several days.
It’s okay to change your mind; I’ve changed the name of several businesses long after I had the ball rolling. While a “rebrand” may be costly (new cards, new domain names, refiled licenses), it is often a necessary step as your startup evolves into a more developed entity.
Hannah Becker, serial entrepreneur and MBA student, is author of “The Motivated Millennial: An Entrepreneurial Guidebook for Generation Y”. Passionate about entrepreneurship, Hannah is committed to encouraging millennials to pursue their entrepreneurship dreams. Visit www.themotivatedmillennial.com for more information and resources to aide your entrepreneurial journey. Connect with @MotivatedGenY on Twitter.
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