10/23/2016 0 Comments
Gain trust from your audience
Influencer marketing increases your trustworthiness in the eyes of prospective customers by offering social proof. If someone who your audience already knows and respects (like an Instagram or YouTube personality) is willing to support your product or service and share your content, then your audience will be more likely to trust your quality. For example, if you sell organic beard oil, you might want to reach out to an influencer who provides informative videos regarding beard care. Look for someone who has a significant amount of very niche subscribers on their social media platform. This could be just 150,000 subscribers or so. It doesn’t have to be a huge number. In fact, you want to look for a small, specific audience with enough members to make a difference in your sales.
When that happens, it’s like a friend just vouched for you at an exclusive party. You gain access to the influencer’s audience, and they trust you because they have already learned to trust the quality of content from the person you are working with. The result is you gain credibility and authenticity.
Increase content creation
Gaining influencers as partners helps your brand to generate more content because you will have an additional person now promoting your products or services. More content creation keeps your audience engaged. When an influencer creates shareable content regarding your brand, it is more likely to get viewed and shared further.
Social media is well-known to be a powerful marketing tool for new entrepreneurs. And influencers are individuals who have already learned the secrets to coaxing the most ROI from their social media channels. You don’t have to do what they do. You simply need to be a valuable partner to them. Just as you delegate other responsibilities in your business, working with an influencer is a way of delegating part of your marketing campaign to an individual who has mastered a particular marketing strategy.
Boost brand awareness
Another benefit of an influencer’s audience reach is that your business gains increased brand awareness. Brand awareness is one of those things that can be difficult to measure. It grows slowly and pays off over time, unlike direct marketing tactics that are designed to make an immediate sales impact. But by incorporating tactics that gradually make prospects more aware of your brand, they are more likely to think of you when they need the product or service you offer, and that increases your sales in the long run.
Basically, your influential social media partner helps by getting their audience to associate a particular niche with your brand. The key is to find a partner whose interests match up with yours. Then, the individuals in their audience are—by their connection to the influencer—also likely to be interested in what you do.
What is important to remember with influencer marketing is that your initial marketing strategy is not designed to reach a wider audience. You are creating a campaign geared specifically to the key influencers you would like to target. As you design an influencer marketing campaign, keep in mind that your goal is to appeal to the influencers. You will worry about the broader market later. Once you have reached your influencers, then you can design a campaign for them to push out to your bigger target audience.
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