In Market Force’s research, we clearly see the influence of sites like Pinterest for fashion, and even comparative pricing apps like GasBuddy for gas.
Why Online Marketing?
It's important to consider these recent trends in consumers’ decision-making processes when choosing how to effectively market your product or business.
But what does being online truly mean?
Is it just the simple act of setting up a website?
No. In an article in Forbes, Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail states that "being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix."
Businesses cite a variety of reasons for not promoting online campaigns, including lack of time, difficulty or simply that they just don’t care enough. The reality today is that to be relevant, being online in an absolute must.
In addition, a digital marketing campaign is actually quite easy to execute. There are many automated solutions that allow for continuous real time updates, making your marketing strategy far easier to monitor than even a non-digital campaign. What’s more, the insights gained from social media trends, website clicks and more can be compiled into very useful data reports, giving you a closer look into your target market and current audience.
It's SO Easy.
The Internet is one of the easiest ways to breach barriers of distance. By setting up an online retail platform, you will be able to sell products to people living anywhere, essentially making your target audience the entire world.
Here is where localization plays a critical role - if you intend to target consumers in different countries, you need to make sure your online marketing campaign is appropriately localized. It is integral to make sure your website is fully optimized so as to reap the benefits of a well-executed SEO strategy.
One of the benefits of internet marketing is that it enables you to build personal relationship with potential customers. In an article on Quickbooks on how to attract customers, experts state that one of the best ways to identify and connect with prospects is online, through personal and professional online networks, forum interaction and website connection. Through social media channels and website interaction, digital marketing enables you to engage us low cost personalized communication as opposed to generalized mass marketing techniques.
Customers are also able to leave reviews and feedback in a simpler way, making them more likely to do so. Furthermore, marketing products on the internet is so much more financially viable than marketing then through a physical retail outlet. Property rental and display costs are cut down, not to mention the reduced stockpiling on inventory.
Ultimately, the most important reason to dedicate a portion of your marketing efforts to online campaigns is a simple one - today, the world is online, and to keep up, you need to be too!
About the Author:
Akshata Mehta has a passion for traveling and exploring the world-especially its oceans. She loves to write, and is interested in entrepreneurship and sustainability. She sometimes jots down random musings and tales from her scuba diving adventures on www.withlovefromakshata.wordpress.com.
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